by TQL
6/30/2010
Bob Lucy and Del Rey Avocado are one of the most well-known and respected packers, shippers and importers of fresh avocados in the industry. Bob’s loved the little green fruit for more than 35 years and the company is celebrating its 40th anniversary this year. Del Rey sells more than $50 million each year and supplies 10% of the California avocado market and between 25-30% of California’s organic avocados.
TQL Logistics Account Executive Kevin Niehus ships roughly 5-6 truckloads each week for Del Rey and, after three years of working together, has formed a strong, trusting relationship with Bob.
Avocados are an expensive commodity; each box costs around $30, making a full truckload shipment as much as $50,000. In addition to monitoring the reefer temp so the fruit doesn’t ripen before arrival, the driver needs to pay special attention to how the product is loaded on the truck. Avocados are heavy and unless they are packed properly, could tip over while on the road. So, in addition to properly securing the load locks, the driver must be mindful that he’s not overweight before taking off.
Because of these special details, Kevin looks for a driver that is experienced in hauling fresh fruit. In fact, he follows TQL’s recommend 10 & 10 guidelines: at least 10 power units and a minimum of 10 loads completed with TQL in the past year. These guidelines are recommended for commodities of certain values and ensures that the carrier selected is reliable and established.
“I’ve been very impressed with Kevin,” says Bob. “I know that things can happen when it comes to transportation, but he’s always been up front and honest. This allows me to keep my customers informed and manage their expectations. Del Rey is known for our great customer service and reliability. Kevin’s helped us keep that reputation. He’s one of the most reliable brokers around.”
